If you’re attempting to target the German market through your marketing materials, it only makes sense to call in a professional translator to help you convert your literature into German. Finding German voice over artists isn’t difficult due to the popularity of the language, as well as Germany’s immense economic power and efficiency.
Read through these tips and utilise them if you want to find a voice over artist who can help you.
Go Independent or Go Agency?
The beauty of the translation agency is you can find people who act alone and those who act as part of vast teams within companies. It’s a difficult decision to decide between the two. In truth, it doesn’t matter. One isn’t inherently better than the other. As long as they have a good reputation, it doesn’t matter if they’re part of an agency or a one-man operation.
Ideally, you want someone who lives or has actually lived in Germany. It’s a mistake to employ someone if they have never lived in a German-speaking nation. Someone who hasn’t immersed themselves in the culture as part of their daily life doesn’t know about all the little nuances which make a German a German.
This is especially important if you’re a company using colloquialisms in any advertisements. He’s not going to know about them if he hasn’t actually lived alongside native speakers.
Furthermore, he needs to know what makes a German tick. What are they going to respond to and what’s going to put them off? The only way to work this out is to live as one of them. Ask them about their experience and if they’ve ever lived in the country before.
If you need a list of voice artists to get started with, use Google. Type something into the search engine and write down the details of the people appearing on the first few pages. It’s the first step to finding a professional German voice over artist.
The best German voice over artists have lots of happy clients. Look at the testimonials on their website, which they should have, and get in touch with some of their former clients. Question them about the level of service they offer and endeavour to discover any problems they might have had.
This is the most honest opinion you can ever receive simply because they have no affiliation. It doesn’t matter to them if the artist gets a good or bad reputation. You won’t find a more honest opinion anywhere else.
Only take into account the prices they charge to a certain extent. Obviously, if they’re particularly expensive or cheap you might want to go elsewhere. It’s the quality of the service you want to concentrate on not what price they charge.
Prices act as a distraction. We have an inherent desire to get a bargain and get something for less. We have to try to suppress this desire in favour of taking an objective view of the voice artist. Quality is always superior to cost.
Sam Miller has brought you this article on German voice over artists.